This video by local videographer Miles Eddy is part 2 in his series about the San Luis Valley, Colorado.

TRANSCRIPT

Hi, I’m Miles and welcome to step three, creating your baseline campaign. Part of your baseline campaign is your branding campaign. This is taking your logos, your audio logos, and incorporating them into all of your content as much as you can. You want to be as consistent as you can in all your different content. Your podcasts, your videos, your articles. You also want to make sure you’re on as many directories as you can be. One of the most obvious ones is Google Maps. Because you’re not marketing to the whole world… You might be, but you’re doing it from your specific geographical area. So if you’re a realtor you’re probably a realtor in a particular area and you might have several different geographic areas that your marketing but each one is going to be it’s own campaign. So the first thing you do is to target the keywords that represent your business. Real estate, realtor, broker, put those in various phrases and brand your campaign to your industry. Step three then being branding campaign, and this is Miles Eddy and thank you for joining me in our series about pro-video web marketing, how to customize your own video campaign. Thanks and we’ll see you next time. Thanks.

Step #1 to learn what you need to know before you buy a home in Broomfield is knowing how much you can afford.  The guide includes links to tools that help you calculate what you can afford, or if you should consider renting.

TRANSCRIPT

Hi, I’m Miles and this is step two to customizing your own pro-video web marketing campaign. The lead capture is page used to invite people to join your mailing list. You do this by giving away something, usually some kind of information or a free gift. But you invite them to your site through your magnet videos, those are the videos you put out to social networking sites. All those point back to the lead capture page, and the lead capture page… The call to action on the lead capture page is to get their e-mail address and their name and if possible their mobilephone number too. More on that later with mobile marketing. But step two is to create your lead capture page. Now this could be as easy as creating a page on your block, and then creating a new domain name and pointing that domain to the lead capture page that is a page on your blog. You don’t want to have a lot of links on the lead capture page, preferably you have just the one called action: "Hey, I like to give you some information. I like to give you something that I hope you find useful, and you give me your e-mail and I’ll send you the link to it". Okay, if you like to know more about pro-video web marketing I invite you to join my mailing list and my video blog. So again, my name is Miles Eddy, thanks for joining me for step two of creating your own pro-video web marketing campaign. Thanks.

This is the first of our ten part series about creating a video web marketing campaign.

TRANSCRIPT

Hi thanks for joining me. My name is Miles Eddy and this is 10 steps to customizing your own pro-video web marketing campaign. And the first step is Thorough Keyword Research. Think like your clients. Think like your client before they’re even thinking about your services. If your a real estate agent, think about what a person might be searching on Google before they’re even thinking about buying a house. Okay. Typo those in, try to find something in Google where they’ll give you something around half a million hits is good, up to a million, just write down what they are, find some that fit in that range. That step one. Come back next time and we’ll show you the next of the 10 steps to customizing your own pro-video web marketing campaign. If you want to learn more details about video web marketing go to www.ProVideoWebMarketing.com. Thank you for joining me, my name is Miles Eddy, and we’ll see you next time.

This is the first of our ten part series about creating a video web marketing campaign.

APPENDIX E – Role of the Real Estate Broker

Frequently, the first person you consult about buying a home is a real estate agent or broker. Although real estate brokers provide helpful advice on many aspects of home buying, they may serve the interests of the seller, and not your interests as the buyer. The most common practice is for the seller to hire the broker to find someone who will be willing to buy the home on terms and conditions that are acceptable to the seller. Therefore, the real estate broker you are dealing with may also represent the seller. However, you can hire your own real estate broker, known as a buyer’s broker, to represent your interests. Also, in some states, agents and brokers are allowed to represent both buyer and seller.

The Denver and Broomfield, Colorado area includes the communities of Lafayette and Arvada.

Be sure to download our complete step-by-step guide.

APPENDIX D – Predatory Lending when you buy a home in Broomfield

What Tactics Do Predators Use?

* A lender or investor tells you that they are your only chance of getting a loan or owning a home. You should be able to take your time to shop around and compare prices and houses.

* The house you are buying costs a lot more than other homes in the neighborhood, but isn’t any bigger or better.

* You are asked to sign a sales contract or loan documents that are blank or that contain information which is not true.

* You are told that the Federal Housing Administration insurance protects you against property defects or loan fraud – it does not.

* The cost or loan terms at closing are not what you agreed to.

* You are told that refinancing can solve your credit or money problems.

* You are told that you can only get a good deal on a home improvement if you finance it with a particular lender.

Broomfield, Colorado’s Denver area includes Lafatette and Arvada.

Be sure to download the free step-by-step buyers guide. http://www.BuyAHomeBroomfield.com